Let’s Talk Bookish:  Are Published Books Losing Quality? The Impact of Social Media Platforms and Trope-Based Marketing | 9/26/25

Let’s Talk Bookish is a weekly bookish meme originally created by Rukky @ Eternity Books and hosted by Aria @ Book Nook Bits, where every Friday, bloggers write discussion posts based on a weekly prompt and Dini @ dinipandareads has cohosted since the beginning of 2025.

---

This week’s topic is:

September 26: Are Published Books Losing Quality? The Impact of Social Media Platforms and Trope-Based Marketing

Prompts: Reading has become increasingly more “popular” due to platforms like booktok and bookstagram, which tend to promote certain types of books. It has also given rise to the “trope only” marketing trend. Do you think the hype that’s been created on these platforms has impacted the quality of books that are published these days? Do you think it’s impacting only certain genres or do you notice it across all genres? How do you think this will impact book quality and publishing in the years to come (i.e. is it just a phase or will it continue)?

**********

Reading has become increasingly more “popular” due to platforms like booktok and bookstagram, which tend to promote certain types of books. It has also given rise to the “trope only” marketing trend. Do you think the hype that’s been created on these platforms has impacted the quality of books that are published these days?

I’ve been wondering about this for awhile now because I’m on booktok and tried out some of the books that are hyped on there. I think more people reading is a good thing. But I’m not gonna lie, before booktok and bookstagram – I sometimes would scour Kindle Unlimited for tropey books (academies, dark romance, romantasy before it was called romantasy) because I NEED those type of books when I want my brain to not over think on detailed world-building. I just needed to vibe, and read smut and just have fun. So I think there is a place for those books and honestly I was happy for indie authors doing these genres getting more publishing deals with big publishers.

I don’t think it has impacted the quality of books because I can still find quality books! But I think it has taken out the surprise of what happens in a book. If it’s being marketed as enemies to lovers, I’m looking for it in the book. But I think before the trope marketing, readers would at least be surprised about enemies becoming lovers, or one bed, or touch her and die, etc…you know the tropes.

Do you think it’s impacting only certain genres or do you notice it across all genres?

I mostly read fantasy and romance and I do think it’s impacting “romantasy” a lot. Can’t say much about the other genres. But the tropes in romantasy are rinse and repeat to the point sometimes I’m wary of romantasy books.

How do you think this will impact book quality and publishing in the years to come (i.e. is it just a phase or will it continue)?

The quality of stories I don’t think will be affected. I actually think an author can only get better (hopefully) from the hype and success. I’ve read a few hyped indie books that I thought was just okay, but hoping because of the hype the sequel will be better. But I’ve read some amazing indie books that deserve the hype also. I do think it’s a phase because that’s the thing about the book world there are always phases or cycles.

Romantasy books are trope heavy but so is contemporary romance – and I don’t think we had a problem with all the contemporary romance tropes feeling like a formula (even though it is) because people weren’t pointing tropes out all the time until very recently. Even as a blogger who hardly listed tropes during my first 3 years of blogging in my reviews have now automatically been adding “enemies to lovers”, “forced proximity” into my reviews. I still don’t do it as much because I don’t remember all the tropes, I don’t take notes while I read or else it will feel like a chore. But sometimes stating the tropes does help someone decide if they want to read that book or not. I love enemies to lovers, so I am always looking for those books, but I won’t necessarily read it if the premise doesn’t intrigue me or if it sounds like every other book out there.

Maybe marketing is just giving too much information? It needs to be like a movie trailer (and not the ones that show basically what happens in the whole movie lol)…give us a juicy, intriguing synopsis. And now I’m questioning my reviews and maybe should go back to not mentioning tropes! 😅 That would be easier on me actually!

September Topics:

September 5: In Which Season Do You Do Your Best Reading? (Jillian @ Jillian the Bookish Butterfly)

Prompts: Is there a month, quarter or other specific time of year when you do your most reading and why do you think that is? Does this tend to fluctuate every year or is your reading pretty ‘steady’?

---

September 12: Following the Reader

Prompts: What makes you want to follow a bookish account on social media? What makes you want to follow a book blog? Are you very discerning or do you follow back whoever follows you? Do you prefer or find it easier to engage with other readers on one platform over the other (i.e. blogs vs. bookstagram or booktok)?

---

September 19: Favourite Genre Recommendations

Prompts: What is your favourite genre(s) and what makes it your favourite? If someone wanted to try your favourite genre(s), what are five books that you would recommend to them and why those books specifically? Has your favorite genre changed over time?

---

September 26: Are Published Books Losing Quality? The Impact of Social Media Platforms and Trope-Based Marketing

Prompts: Reading has become increasingly more “popular” due to platforms like booktok and bookstagram, which tend to promote certain types of books. It has also given rise to the “trope only” marketing trend. Do you think the hype that’s been created on these platforms has impacted the quality of books that are published these days? Do you think it’s impacting only certain genres or do you notice it across all genres? How do you think this will impact book quality and publishing in the years to come (i.e. is it just a phase or will it continue)?